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Finally a campaign that merges Interactive Video with Social Media
Creative showcase:
I am normally not a huge fan of the Lynx adverts, even thought I can't ignore the benefits of watching them, but this time I am really impressed.
As far as I know this is the first proper campaign which combined high-end video production, interactivity and social media. Keeping Keeley works on all levels and uses the benefits of all formats to its full extend.
Its well produced, has got great casting (even Keeley is convincing) and is fully interactive and reactive.
And by using Facebook and all its social and viral marketing features as the main platform its hitting right at the core of the desired demographic.
Its glossy, sexy, fun and most of all ... Entertaining !!!
They even give you the options to keep it private by skipping the notifications in case you don't want your partner to know what you have been up to. Nice touch !!
Whoever did this should step forward and give us an insight about the process and more importantly how they got the client to buy it and get a decent production budget for it.
Check it out here
http://apps.facebook.com/keeping-keeley/
Nice work.
Patrick
I am normally not a huge fan of the Lynx adverts, even thought I can't ignore the benefits of watching them, but this time I am really impressed.
As far as I know this is the first proper campaign which combined high-end video production, interactivity and social media. Keeping Keeley works on all levels and uses the benefits of all formats to its full extend.
Its well produced, has got great casting (even Keeley is convincing) and is fully interactive and reactive.
And by using Facebook and all its social and viral marketing features as the main platform its hitting right at the core of the desired demographic.
Its glossy, sexy, fun and most of all ... Entertaining !!!
They even give you the options to keep it private by skipping the notifications in case you don't want your partner to know what you have been up to. Nice touch !!
Whoever did this should step forward and give us an insight about the process and more importantly how they got the client to buy it and get a decent production budget for it.
Check it out here
http://apps.facebook.com/keeping-keeley/
Nice work.
Patrick
Tags: creative, interactive, media, online, social, video, viral
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Comment by Jack Wallington on February 1, 2010 at 8:25am - I love the interaction in this - would like to see more of this kind of video.
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Comment by Patrick Holtkamp on February 1, 2010 at 10:47am - Yes it would make a good case study for the roadshow I think.
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Comment by Jack Wallington on February 2, 2010 at 10:28am
- Patrick - do you know who created this? I'd like to get in contact.
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Comment by vaughan denny on February 19, 2010 at 12:34pm - it is very nice. I wonder what the average viewing time is - pretty high I imagine. Jack - I am sure that you have the answer by now but you can read more here - http://www.campaignlive.co.uk/news/977912/Keeley-gets-Lynx-effect/
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© 2010 Created by Jack Wallington
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