Online TV, long and short form video, IPTV

All Blog Posts (24)

Online Video Advertising Market Report - Published Today

We have now published our latest online video advertising market report, outlining results of our bi-annual VOD Buyers Survey - You can download a copy here http://tiny.cc/Ts81A
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Added by Jamie Estrin on March 5, 2010 at 9:44am — No Comments

Creative watch

That's what we are here for.....
To do stuff like this and show the world what is possible ! Great job.

"And then there was Salsa" for Tostitos Dips, watch this online video ad on
Vimeo. It's beautiful, clever and most of all, not possible to do on TV
! check it here...
Don't know who did this but all credit to them for getting the client to agree and for creating this… Continue

Added by Patrick Holtkamp on March 2, 2010 at 11:34am — No Comments

Media Guardian IAB Online Video Supplement and Microsite....

Just to remind you all that today's Guardian carries the IAB's Online Video Supplement and you can visit the microsite for this at http://www.guardian.co.uk/video-advertising.

This provides a great round up of what's happening in online video today - from the big picture on video monetisation and analytics, to ad formats and creativity, social media and video, connected devices and the changing role of the agency. Its also featu… Continue

Added by Bill Gash on February 22, 2010 at 4:39pm — No Comments

i[can has]Virals: 25 Years of Apple Ads

Apple has long exercised a powerful hold over viral culture. You only have to look at its game-changing 1984 ad, which introduced the Apple Mac to the general public during Superbowl XVIII, to recognize the extent to which Apple has benefited from the marketing power of the viral loop in building a brand that stands for innovation, creativity and "future freedom.” Despite being released over a quarter of a cen

… Continue

Added by Sarah Wood on February 18, 2010 at 3:30pm — No Comments

Online video campaign using Facebook Connect

Check out Puma's new campaign using the power of video and facebook connect for quick and easy distribution.
I am sure we will see a lot more of that kind of stuff in the next month. And not just for football fans :)
Nice and simple and I am sure my wife will appreciate it !!

Link here...

Patrick
WAXagency
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Added by Patrick Holtkamp on February 10, 2010 at 5:26pm — No Comments

Everything you need to know about VAST 2.0

IAB BACKS VIDEO ADVERTISING STANDARD TEMPLATES IN THE UK TO INCREASE SPEND AND BOOST ADVERTISER CONFIDENCE

‘VAST 2.0’ gets full backing from publishers and broadcasters to bring greater consistency to online video planning and buying

The Internet Advertising Bureau’s Video Council – the group dedicated to the promotion of online video advertising – has

… Continue

Added by Jack Wallington on February 10, 2010 at 8:30am — No Comments

Finally a campaign that merges Interactive Video with Social Media

Creative showcase: I am normally not a huge fan of the Lynx adverts, even thought I can't ignore the benefits of watching them, but this time I am really impressed. As far as I know this is the first proper campaign which combined high-end video production, interactivity and social media. Keeping Keeley works on all levels and uses the benefits of all formats to its full extend. Its well produced, has got great casting (even Keeley is convincing) and is fully interactive and reactive. And by u… Continue

Added by Patrick Holtkamp on January 26, 2010 at 11:16am — 4 Comments

Branded content in the 'age of the screen'

Here's my first post on my brand new blog on video advertising. Follow by new blog here: http://miketeevee.wordpress.com/ 2010 promises to be a very big year for both online video and mobile, and the pace at which this year has started in terms of workload is certainly in line with that promise. We’re making lots of really positive changes to our online video at the Telegraph, which includes far larger video player sizes and creating video article… Continue

Added by Mike Nicholson on January 13, 2010 at 8:00pm — No Comments

New on-demand set-top boxes arriving for TVs

Downloaded or streamed video content has actually been available on TVs for quite some time thanks to games consoles like Nintendo Wii and XBox 360, devices like Apple TV and BT Vision and even hooking up a Mac Mini or computer. However, none of these are currently as simple as they could be for mainstream adoption, so on demand in the living room has remained niche (the one exception being Sky Box Office). In step a number of new devic… Continue

Added by Jack Wallington on January 4, 2010 at 9:30pm — 1 Comment

Measuring online video effectiveness

One of the most important issues facing all brands that use video advertising online is working out how to measure success. As video advertising exists online, and in the absence of a better option, it is often measured on a click through rate which I’m convinced is absolutely the wrong measure. Why I hear you cry? Well when you consider that a huge proportion of video pre-rolls are brand adverts, and that they are TV adverts with no call to action, and that the user has clicked on a link to wa… Continue

Added by Mike Nicholson on December 3, 2009 at 5:52pm — 1 Comment

For In-Stream Advertising, Standard Means Better

Let’s face it, despite the hype, in-stream advertising has not lived up to expectations and we as an industry need to take immediate action or online video and in-stream advertising risks going the way of Second Life. In the Spring of 2009, the IAB officially announced the rele… Continue

Added by Ronnie Lavi on December 2, 2009 at 8:30pm — No Comments

Nielsen: video viewing in social networks doubles

Video viewing in social networks has doubled, with Facebook now the third most popular video site in the world. Here's an article with the stats. This set off fireworks in my head because I've been recommending people advertise in and around online video as a direct and safe route into social networks for a long time. In fact, here's… Continue

Added by Jack Wallington on November 24, 2009 at 2:00pm — No Comments

Video Playing with Success

Is there one trick that is likely to boost your campaign’s performance? Yes there is—video! The recently published Analytics Bulletin by Eyeblaster Research clearly shows that video boosts the performance of ads, compared to creatives without video. Particularly, for In-Banner and Floating ads, video doubles Dwell Time and significantly increases Dwell Rate. In the last four years, Eyeblaster has seen a tenfold growth in video impressions. In addition, at the same period, video impressions have… Continue

Added by Ariel Geifman on November 23, 2009 at 9:53am — No Comments

5 Killer Online Video Stats

Over the last two years I’ve been lucky to head up the IAB Video Council and while there’s always been a buzz around online video it’s never been greater than now. There may be some teething problems to overcome in this new channel - such as increasing research - but every single senior marketer I’ve spoken to about it (and there have been hundreds) see its huge potential and want to us… Continue

Added by Jack Wallington on November 20, 2009 at 3:00pm — 2 Comments

VAST 2.0 - Some details

You can find Ari Paparo's description of the differences between 1.0 and 2.0 here and the actual documentation for VAST 2.0 here Hopefully the changes should help to clarify some of the grey areas and make it easy for technology providers, publishers and agencies alike to make the process of delivering video ads as painless as possible. Continue

Added by vaughan denny on November 17, 2009 at 9:42am — No Comments

How are advertisers and media buying agencies embracing the growing popularity of online video?

We’ve nearly made it, the end of the year is close… just when I think that a year of hard graft can't go any faster, 2009 has raced by quicker than any yet. Looking back to January, I was rather bullish about the 2009 online video market, and felt that large growth was inevitable. My confidence boiled down to two key factors: 1) all popular destination sites were committed to enhancing their websites with video content 2) broadcasters were pointing to their web video on-demand (VOD) offerings… Continue

Added by Jamie Estrin on November 16, 2009 at 1:29pm — No Comments

if your video isn't interactive, you might as well be selling Milky the Cow...

from the Coull blog, sorry that this a repost but my fingers are tired. If nothing else then you may want to watch the ad - a product that I didn't even dream could exist. If all that you are doing is sticking a video online and hoping that someone will do something as a result of seeing it then there is no difference to TV advertising. Further thoughts here… Continue

Added by vaughan denny on November 12, 2009 at 12:30pm — 2 Comments

Simply Media Branded Content Whitepaper

SM09 WHITE PAPER 09.pdf The success of a piece of branded content is extremely difficult to determine. Viewing figures don’t tell the full story with regards to engagement, brand perception and increased propensity to buy. As the consumer is in control the guidelines for this new medium need to come from them. Simply Media worked closely with media specialist Work Research to devise the… Continue

Added by Justin Khaksar on October 27, 2009 at 4:00pm — 1 Comment

Online Video Measurement Whitepaper

In September, the IAB Video Council held a roundtable to discuss and focus on the key issue of online video measurement. Present were senior experts from leading media planning agencies Carat, i-level, Starcom MediaVest Group, MG OMD and phd. Measurement companies ABCe, ComScore and Nielsen were present as well as publishers AOL and YouTube.… Continue

Added by Jack Wallington on October 20, 2009 at 2:30pm — No Comments

Watching Football Online - user experience

I was hosting a party so didn't get the opportunity to take part, but Saturday 10th October was a micro first for online video when the England vs Ukraine match was broadcast exclusively online. In my house I already have a Mac Mini hooked up to my 41" LCD TV, so I can watch online video on my PC, laptop, iPhone or TV. Basically I have a great experience, but I'm totally aware that I am an early adopter of this technology. Until Project Canvas, games consoles or other set-top boxes like Sky can… Continue

Added by Jack Wallington on October 11, 2009 at 4:00pm — 4 Comments

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