Online TV, long and short form video, IPTV

Patrick Holtkamp Male London United Kingdom WAX Agency: Share; Share on Twitter; Share on Facebook

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Patrick Holtkamp's Discussions

Seesaw - the future of online TV ?
2 Replies

Just had my invite to seesaw and check it out this morning. They are claiming to be the "future of online TV".I have to say if that is the future then we should all start looking for a new job soon.S…

Tagged: project, canvas, media, rich, online

Started this discussion. Last reply by Jack Wallington Feb 6.

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Patrick Holtkamp's Page

Online video killed the TV star....? Nov. 10, 2009

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Patrick Holtkamp added a blog post

Creative watch

March 2

vaughan denny commented on Patrick Holtkamp's blog post 'Finally a campaign that merges Interactive Video with Social Media'

it is very nice. I wonder what the average viewing time is - pretty high I imagine. Jack - I am sure that you have the answer by now but you can read more here - http://www.campaignlive.co.uk/news/977912/Keeley-gets-Lynx-effect/

February 19

Patrick Holtkamp added a blog post

Online video campaign using Facebook Connect

Check out Puma's new campaign using the power of video and facebook connect for quick and easy distribution.I am sure we will see a lot more of that kind of stuff in the next month. And not just for football fans :)Nice and simple and I am sure my w…

February 12

Jack Wallington replied to Patrick Holtkamp's discussion 'Seesaw - the future of online TV ?'

It has more recent Channel 4 programming on it now, much more incentive to go on to it.

February 6

Jack Wallington commented on Patrick Holtkamp's blog post 'Finally a campaign that merges Interactive Video with Social Media'

Patrick - do you know who created this? I'd like to get in contact.

February 2

Barney Worfolk-Smith replied to Patrick Holtkamp's discussion 'Seesaw - the future of online TV ?'

Hi Patrick, Yes I too was underwhelmed but it is the Beta version so we shouldn't judge too harshly yet. I agree however, its a linear TV advertising experience and although its in Beta, it doesn't FEEL as if its going to have the social aspects b…

February 1

Patrick Holtkamp commented on Patrick Holtkamp's blog post 'Finally a campaign that merges Interactive Video with Social Media'

Yes it would make a good case study for the roadshow I think.

February 1

Jack Wallington commented on Patrick Holtkamp's blog post 'Finally a campaign that merges Interactive Video with Social Media'

I love the interaction in this - would like to see more of this kind of video.

February 1

Patrick Holtkamp added a discussion

Seesaw - the future of online TV ?

January 29

Patrick Holtkamp added a blog post

Finally a campaign that merges Interactive Video with Social Media

January 26

Rebecca Allen and Patrick Holtkamp are now friends

November 12, 2009

Patrick Holtkamp and Tim Hussain are now friends

November 11, 2009

Online video killed the TV star....?

November 10, 2009

Patrick Holtkamp updated their profile

September 7, 2009

Patrick Holtkamp has joined IAB Video Advertising Community

Welcome Them!

September 7, 2009

Profile Information

Job title

MD/CEO

Company name

WAX Agency

Company expertise

Online Video & Rich Media Creative and Production, Microsites, Digital creative.
www.waxagency.com

Personal expertise

15 years in TV production, Agency Producer, Digital contend production, interactive IPTV, Account Director and Client Partner.

WAX Agency Showreel 09

Patrick Holtkamp's Blog

Creative watch

That's what we are here for.....
To do stuff like this and show the world what is possible ! Great job.

"And
then there was Salsa" for Tostitos Dips, watch this online video ad on

Vimeo. It's beautiful, clever and most of all, not possible to do on TV

! check it here...
Don't know who did this but all credit to them for getting the client to agree and for creating this… Continue

Posted on March 2, 2010 at 11:34am —

Online video campaign using Facebook Connect

Check out Puma's new campaign using the power of video and facebook connect for quick and easy distribution.
I am sure we will see a lot more of that kind of stuff in the next month. And not just for football fans :)
Nice and simple and I am sure my wife will appreciate it !!

Link here...

Patrick
WAXagency

Posted on February 10, 2010 at 5:26pm —

Finally a campaign that merges Interactive Video with Social Media

Creative showcase:

I am normally not a huge fan of the Lynx adverts, even thought I can't ignore the benefits of watching them, but this time I am really impressed.

As far as I know this is the first proper campaign which combined high-end video production, interactivity and social media. Keeping Keeley works on all levels and uses the benefits of all formats to its full extend.
Its well produced, has got great casting (even Keeley is convincing) and is fully interactive and reactive.
And by u… Continue

Posted on January 26, 2010 at 11:16am — 4 Comments