Online TV, long and short form video, IPTV

Mike Nicholson Male London United Kingdom Telegraph Media Group: Share; Share on Twitter; Share on Facebook

Mike Nicholson's Apps

Mike Nicholson's Friends

View All

Mike Nicholson's Discussions

Telegraph TV streaming Tony Blair LIVE
1 Reply

Telegraph TV will take interactive internet video to a new level when Tony Blair appears before the Iraq inquiry on Friday 29th January 2010. Not only will we be streaming his appearance live on ou…

Tagged: war, mike, nicholson, iraq, enquiry

Started this discussion. Last reply by Jack Wallington Jan 29.

Product placement - to place or not to place
1 Reply

More and more traditional television programmes are being watched on the internet via services such as the Sky Player and itv.com, and consumer desire to continue this trend is surely set to increase…

Tagged: content, online, branded, broadcast, placement

Started this discussion. Last reply by vaughan denny Jan 26.

Video blog - your input is required please!
11 Replies

Right, I’ve decided to start a video blog. Each week I will interview a consumer, who doesn’t work in advertising, marketing or PR, and ask them questions about their usage, likes and dislikes when…

Tagged: consumer, interviews, nicholson, mike, blog

Started this discussion. Last reply by Jonathan Harris Jan 29.

Interesting titbit
2 Replies

Hi all, I trust you had nice Christmas breaks. I may have been the only person that didn’t know this, in which case this could be embarrassing, but I just learnt that the word video is from the Lat…

Started this discussion. Last reply by Jack Wallington Jan 5.

View All

Mike Nicholson's Page

Working on a video advertising blog - http://miketeevee.wordpress.com/ Jan 13

Gifts Received

Mike Nicholson has not received any gifts yet

Give Mike Nicholson a Gift

Latest Activity

Jonathan Harris replied to Mike Nicholson's discussion 'Video blog - your input is required please!'

One thing I'd be interested to know is peoples' view surrounding frequency. It's always a bit of a sketchy area, but in terms of online video it could be good to ask how many times it takes before a video sticks in their head (obviously this depends…

January 29

Jonathan Harris replied to Mike Nicholson's discussion 'Video blog - your input is required please!'

Thanks Mike, continues to be insightful. Pete was clearly not into his tech as the last two, and interesting to hear that he was willing to consume mobile media, but that it needed to be easier/more straightforward to access, otherwise he'd just wai…

January 29

Jack Wallington replied to Mike Nicholson's discussion 'Telegraph TV streaming Tony Blair LIVE'

Amazing! Love the lie-o-meter! :)

January 29

Mike Nicholson added a discussion

Telegraph TV streaming Tony Blair LIVE

January 28

vaughan denny replied to Mike Nicholson's discussion 'Product placement - to place or not to place'

I think that product placement can be used very well by certain brands and content producers. Of course there is a danger that certain commercial entities realise that there is money to be made and over-egg the pudding. This could damage the market…

January 26

Mike Nicholson added a video

T-Mobile-4min_Singalong_YoutubeVsn_

04:06

A few months old now, but I love this T-Mobile TV ad and viral video ... a great example of entertaining video, making a single point very clearly.

January 26

Mike Nicholson replied to Mike Nicholson's discussion 'Video blog - your input is required please!'

Third consumer interview is now live on my blog - http://miketeevee.wordpress.com/2010/01/26/consumer-interview-video-usage-3/

January 26

Jonathan Harris commented on Mike Nicholson's video 'Consumer interview: Rachel'

Liked the second one too. Interesting to hear she was focused on short form video with her viewing - despite being a heavy digital user, TV watching is still primarily done on the TV. I think with so much focus on VOD and the innovation there right…

January 20

Mike Nicholson commented on Mike Nicholson's video 'Consumer interview: Rachel'

Thanks for the feedback, JP, I'm glad you found it interesting. I'm sure I have seen research to procve that consumers watch programmes, not channels, but I'd be happy to include the question from now on to find out. Please let me know if you think…

January 19

Jean-Paul Wevers commented on Mike Nicholson's video 'Consumer interview: Rachel'

A great initiative Mike. Watched the interview with Anna too. Interesting that viral/word of mouth comes into play when it comes to choosing what VOD to watch. It might be interesting to find out how much consumers follow branded channels such as 4O…

January 18

Mike Nicholson updated their profile photo

January 17

Mike Nicholson commented on Mike Nicholson's video 'Consumer interview: Rachel'

There is a new interview live here -> http://miketeevee.wordpress.com/2010/01/16/consumer-interview-video-usage-2/ Would like some feedback on how they could be improved.

January 17

Mike Nicholson commented on Mike Nicholson's video 'Consumer interview: Rachel'

Thanks Jonathan, glad you liked it! My strengths don't really lie in research though, and I think that if I am going to make more of these they need to be of use/interest to the wide video community, so I need feedback on questions that people woul…

January 14

Jonathan Harris replied to Mike Nicholson's discussion 'Video blog - your input is required please!'

Really good! A perfect example of a tech savvy, young and demanding video user. Also, love the fact she mentions some linking sites on here like suftthechannel and alluc, that link to illegally hosted content. Just proves though that VOD needs a se…

January 14

Jonathan Harris commented on Mike Nicholson's video 'Consumer interview: Rachel'

January 14

Mike Nicholson replied to Mike Nicholson's discussion 'Video blog - your input is required please!'

Sorry, try this ... http://www.iabvideo.com/video/consumer-interview-rachel

January 14

Profile Information

Job title

Video & Mobile Advertising Manager

Company name

Telegraph Media Group

Company expertise

Multimedia journalism

Personal expertise

Generating ideas, Sales, Relationships, Strategy, Product management, Building presentations, Branded content ideas and implementation.

Twitter

http://twitter.com/MikeTV

Mike Nicholson's Videos

T-Mobile-4min_Singalong_YoutubeVsn_

Added by Mike Nicholson
Consumer interview: Rachel

Added by Mike Nicholson

Mike Nicholson's Blog

Branded content in the 'age of the screen'

Here's my first post on my brand new blog on video advertising. Follow by new blog here: http://miketeevee.wordpress.com/

2010 promises to be a very big year for both online video and mobile, and the pace at which this year has started in terms of workload is certainly in line with that promise.

We’re making lots of really positive changes to our online video at the Telegraph, which includes far larger video player sizes and creating video article… Continue

Posted on January 13, 2010 at 8:00pm —

Measuring online video effectiveness

One of the most important issues facing all brands that use video advertising online is working out how to measure success.

As video advertising exists online, and in the absence of a better option, it is often measured on a click through rate which I’m convinced is absolutely the wrong measure. Why I hear you cry? Well when you consider that a huge proportion of video pre-rolls are brand adverts, and that they are TV adverts with no call to action, and that the user has clicked on a link to wa… Continue

Posted on December 3, 2009 at 5:52pm — 1 Comment

Comment Wall (5 comments)

At 4:31pm on October 28, 2009, Jack Wallington said…: What's going down in the big bad world of Telegraph TV and mobile this week? :)

At 4:36pm on October 28, 2009, Mike Nicholson said…: I could tell you, but then I'd gave to kill you, Jack. ;o) Watch this space for updates soon!

Everything good with you?

At 8:48am on October 29, 2009, rob black said…: Morning Mike, how are you? I hope all is well! cheers Rob

At 8:55am on October 29, 2009, Mike Nicholson said…: Very well indeed thanks, Rob. How are you?

At 8:56pm on January 13, 2010, Mike Nicholson said…: I've just started a new video advertising blog whcih you can follow here - http://miketeevee.wordpress.com/