IAB Video Advertising Community
Online TV, long and short form video, IPTV
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Mat Riches
- Male
- London
- United Kingdom
- ITV
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Mat Riches's Page
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Profile Information
- Job title
- Commercial Research & Insight Consultant
- Company name
- ITV
- Company expertise
- Media Sales , Off and Online
- Personal expertise
- Research of the above and the media landscape. I am also not to shabby at awful puns
- Twitter
- http://twitter.com/matriches
VAST 2.0
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Latest Activity
IAB Metrics and optimisation course at IAB offices
March 29, 2010 all day
This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you impr…
© 2010 Created by Jack Wallington
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