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Online TV, long and short form video, IPTV
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Jonathan Harris
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Jonathan Harris's Discussions
Post-roll - WTF?
4 Replies
Is anyone else mystified at the existence of post-roll ads? Some intelligent VOD guys like Channel 4 don't run them, but I am seeing more and more video products that include them. Now, I am under no…
Tagged: video, online, VOD, roll, post
Started this discussion. Last reply by Jack Wallington Dec. 15, 2009.
Examples of video being used effectively
2 Replies
Hello all, Searching around I couldn't see a forum topic on this so thought I'd start a thread where we could share examples of where we've seen video being used to good effect. I don't think it sho…
Tagged: creative, example, creativity, video, IPTV
Started this discussion. Last reply by Jonathan Harris Dec. 10, 2009.
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One thing I'd be interested to know is peoples' view surrounding frequency. It's always a bit of a sketchy area, but in terms of online video it could be good to ask how many times it takes before a video sticks in their head (obviously this depends…
Thanks Mike, continues to be insightful. Pete was clearly not into his tech as the last two, and interesting to hear that he was willing to consume mobile media, but that it needed to be easier/more straightforward to access, otherwise he'd just wai…
Liked the second one too. Interesting to hear she was focused on short form video with her viewing - despite being a heavy digital user, TV watching is still primarily done on the TV. I think with so much focus on VOD and the innovation there right…
Really good! A perfect example of a tech savvy, young and demanding video user.
Also, love the fact she mentions some linking sites on here like suftthechannel and alluc, that link to illegally hosted content. Just proves though that VOD needs a se…
Really good! A perfect example of a tech savvy, young and demanding video user.
Also, love the fact she mentions some linking sites on here like suftthechannel and alluc, that link to illegally hosted content. Just proves though that VOD needs a se…
That seems to be a dead link....
Nice, I also did not know that. I will in the future, when pondering a tricky situation, rub my non-existent beard, look into the distance and say, "Hmmmm...video".
Keeping it simple at first, I'd be interested in hearing what VOD services (on and offline) they are aware of and which they have used. If they can say what their favourite features are and why, and what their disikes, are that would be useful too.…
I can't give specifics now, but the Sky / IAB format effectiveness research explores this and will give some interesting answers for you all.
Don't get me wrong, I didn't end up giving any money to these guys and there are certainly flaws, but I like the concept, which could definitely be tweaked and adapted for other clients.
Also, it's only going to work for certain brands/products/serv…
UNITAID is definitely a well produced site and the quality of the user experience is good. I'd question the marketing benefit of it though as there were no clear calls to action. I certainly do not know what exactly the point of the site was now tha…
I have uploaded a typical graphical representation we see on viewer engagement taken from our video management system. The graphic is taken from stats generated for views of a video on a site for a London based major retailer. Nearly 10% of viewers…
I think there are a couple of thoughts I could throw into the mix:
1) True, not everyone will stick around to watch a post-roll, but if we can measure who did watch it, then could we assume they are 100% engaged? In which case, it may potentially b…
Profile Information
- Job title
- Digital Display Account Manager
- Company name
- Steak
- Company expertise
- Steak, although possibly best know for its Search offerings, has a strong Digital Display team that plans and executes both DR and high profile branding campaigns for a variety of clients.
Steak is a full service agency, offering creative and web design products in its portfolio as well.
- Personal expertise
- WIth several years experience in online, I plan across all digital display mediums (including video, mobile, e-mail, content deals) and have had experience in both online and offline agencies.
Visit my blog at www.digitalcuppa.com.
My soon to be live blog:
DigitalCuppa
DigitalCuppa
Comment Wall (1 comment)
- At 9:31pm on December 9, 2009,
Jack Wallington said…
- Wow, Jonathan - I just looked at your UNITAID example and it's simply incredible
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