Online TV, long and short form video, IPTV

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Do you need help installing VAST 2.0?
1 Reply

Started this discussion. Last reply by Calvin Mar 2.

Useful Links

Started Feb 4

Portals and publishers vie for online TV supremacy (NMA)

Started Nov. 4, 2009

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Jack Wallington

Hoorah! VAST 2.0 has full backing in the UK! Feb 10

Profile Information

Job title

Head of Industry Programmes

Company name

IAB UK

Company expertise

- digital marketing education & guidance
- digital standardisation
- digital research
- digital events
- digital regulatory affairs

Personal expertise

- digital programme and project management
- digital marketing and consultancy
- enterprise level web development, online content, communities, social media and user behaviour
- business development
- identifying amazing pop songs

Twitter

http://twitter.com/jackwallington

Comment Wall (6 comments)

At 2:43pm on September 11, 2009, Sharon Braude said…: Hi Jack, Stephen from Tremor is helping me out with VAST. The guys from our ViU team at MPG have suggested some future formats for video. But, if anyone else has ideas, that would be great!

At 5:26pm on September 11, 2009, Sharon Braude said…: Great, thanks. Will check it out now.

At 4:38pm on October 20, 2009, Tom Barham said…: of course can't seem to find it to move, I assume you have deleted it, so I will post an new one in forum, is that right?

At 6:20pm on November 10, 2009, Alfred Ruth said…: Googled it a bit and found that you could use RSS or Twitter Tracker. Unfortunately, I can only have one RSS (which I use for our blog) and my Twitter id is so generic (Alfred) that a Twitter Tracker query would give me more than just my own Tweets. Plus you would want to have the Tweets in the status field anyway. But thx!

At 11:42am on November 18, 2009, karen williamson said…: Hello Jack,

I do apologise, I must not have done my research before posting.

Thank you for letting me know on that, I will remove the posting.

Regards

At 8:25am on November 24, 2009, Patrick Knight said…: Nice site Jack. Your brainchild?
Good idea to get people better connected and sharing ideas outside of the monthly meeting.
Will see if I can chuck in my 2 cents worth.
Bests
Patrick

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Jack Wallington's Blog

Everything you need to know about VAST 2.0

IAB BACKS VIDEO ADVERTISING STANDARD TEMPLATES IN THE UK TO INCREASE SPEND AND BOOST ADVERTISER CONFIDENCE

‘VAST 2.0’ gets full backing from publishers and broadcasters to bring greater consistency to online video planning and buying

The Internet Advertising Bureau’s Video Council – the group dedicated to the promotion of online video advertising – has

… Continue

Posted on February 10, 2010 at 8:30am —

New on-demand set-top boxes arriving for TVs

Downloaded or streamed video content has actually been available on TVs for quite some time thanks to games consoles like Nintendo Wii and XBox 360, devices like Apple TV and BT Vision and even hooking up a Mac Mini or computer. However, none of these are currently as simple as they could be for mainstream adoption, so on demand in the living room has remained niche (the one exception being Sky Box Office). In step a number of new devic… Continue

Posted on January 4, 2010 at 9:30pm — 1 Comment

Nielsen: video viewing in social networks doubles

Video viewing in social networks has doubled, with Facebook now the third most popular video site in the world. Here's an article with the stats.

This set off fireworks in my head because I've been recommending people advertise in and around online video as a direct and safe route into social networks for a long time. In fact, here's… Continue

Posted on November 24, 2009 at 2:00pm —

5 Killer Online Video Stats

Over the last two years I’ve been lucky to head up the IAB Video Council and while there’s always been a buzz around online video it’s never been greater than now. There may be some teething problems to overcome in this new channel - such as increasing research - but every single senior marketer I’ve spoken to about it (and there have been hundreds) see its huge potential and want to us… Continue

Posted on November 20, 2009 at 3:00pm — 2 Comments

Online Video Measurement Whitepaper

In September, the IAB Video Council held a roundtable to discuss and focus on the key issue of online video measurement. Present were senior experts from leading media planning agencies Carat, i-level, Starcom MediaVest Group, MG OMD and phd. Measurement companies ABCe, ComScore and Nielsen were present as well as publishers AOL and YouTube.… Continue

Posted on October 20, 2009 at 2:30pm —