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Online TV, long and short form video, IPTV
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Barney Worfolk-Smith
- Male
- London
- United Kingdom
- ChannelFlip
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Barney Worfolk-Smith's Page
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Latest Activity
Hi Patrick,
Yes I too was underwhelmed but it is the Beta version so we shouldn't judge too harshly yet.
I agree however, its a linear TV advertising experience and although its in Beta, it doesn't FEEL as if its going to have the social aspects b…
Thanks Mike.
No case study as the dust hasn't settled on the campaign yet. Yes, the fuel efficiency was the point.
I suppose a couple of notable features of the campaign were that:-
All it takes is one person client side with a spark of creativit…
Thanks for posting this, Barney.
I thought it was a very good piece of branded content, and commendably brave of Volvo to allow a couple of guys like Dom and Rufus to front it!
I assume the objective of the campaign was to illustrate the fuel effi…
For Volvo, we sent Dom Joly and Rufus Hound on a road trip from Milan to Marlow - on one tank of petrol. Did they get on? ;-)
Hi Jack,
Sure, ChannelFlip have always accepted 3rd party tracking for the pre-roll ads we run.
Please ask if you'd like any more details.
Barney
One of the award winning series of ChannelFlips exclusive David Mitchells Soap Box episodes.
Profile Information
- Job title
- Sales Director
- Company name
- ChannelFlip
- Company expertise
- ChannelFlip is one of the UK's largest broadcasters. We create and distribute high quality, short form, online video content across the ChannelFlip 'Channel'. The content is all focused around men 18-35 and the categories of comedy, cars, tech, gaming, film and music reflect this.
Through close links to talent agencies and the TV industry the content mainly features household TV names.
With close TV associations and production expertise we also specialise in Ad Funded Programming.
- Personal expertise
- Revenue generation. Business development.
Barney Worfolk-Smith's Videos
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Latest Activity
IAB Metrics and optimisation course at IAB offices
March 29, 2010 all day
This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you impr…
© 2010 Created by Jack Wallington
