Video Stats & facts

This page is a collaborative work-in-progress that we'd like to contain as many online video stats and facts as possible for people to use. If you have anything to add, please add them in the comments below or email jack@iabuk.net

UK Online Video Stats & Facts

• People are more accepting of online video ads than many other forms of advertising because they are seen as more relevant and therefore less intrusive. 70% of people in a survey of 5,000 Europeans found it acceptable for a video ad to be shown before an online video (Tremor Media, September 2009).
  
  
• Online video advertising spend for pre/mid/post-roll has grown in the UK to almost £12 million for the first half of 2009, close to 200% growth in 12 months (PwC/IAB AdSpend Study, IAB members only, October 2009).
  
  
  
  
• 97% of UK media buyers in a survey of over 100 expect this growth to continue over the next 12 months too, with over half (54%) of the media buyers expecting this growth to be over 50% (Web TV Enterprises September 2009).
  
  
• 92% of broadband users have connections of 2MB or far higher, which is almost every internet user in the UK, making video bigger and better quality, the same with your adverts (BMRB Internet Monitor).
  
  
• Premium in-stream video ads airing as part of full-length TV episodes online have generated significantly greater effectiveness levels, including higher break-through (General Ad Recall) and stronger branding and message communication (Brand Linkage and Message Linkage), compared to other Video units, Display units, and ads airing on standard Television.
  

US Online Video Stats & Facts

• 170 million US viewers, almost 85% of the total US internet audience, watched 182 videos each on average in November 2009 - 30 billion views in total (comScore, Nov 2009)
  
  
• US viewers watched on average 12.2 hours of online video each with the average video length being 4 minutes (comScore, Nov 2009)