IAB Video Advertising Community

Online TV, long and short form video, IPTV

IAB Video Council

The IAB Video Council is the UK’s largest industry body of senior experts in online video and web TV advertising from companies including publishers, broadcasters, media agencies, creative agencies and technology providers. It was established in 2005 as a taskforce, becoming a full monthly Council in 2008 and is chaired by Robert Black.

Mission

To educate marketers about the full power of online video advertising and to make trading easier.

Material

The UK's first and largest online video marketing guide was produced by the IAB Video Council and is updated regularly with research, case studies, creative and guidance.

Members


Publishers and broadcasters

  • AOL Advertising
  • Bauer
  • BBC Worldwide
  • Channel 4
  • Guardian
  • IDS / Virgin
  • ITV
  • LoveFilm
  • Microsoft
  • Sky Digital Media
  • Telegraph
  • Turner
  • Yahoo!
  • YouTube
Media planning agencies

  • Carat
  • i-level
  • MediaContacts
  • MG OMD
  • Mindshare
  • PHD
  • Starcom


Creative and production agencies

  • Hotspur and Argyle
  • Wax


Networks, Technology and online video providers

  • DoubleClick
  • Eyeblaster
  • InSkin
  • Markettiers4DC
  • Ooyala
  • Tremor Media
  • .FOX
  • Vibrant
  • Videoplaza
  • WebTVEnterprise

If you're interested in the IAB Video Council, please get in touch with Jack Wallington, the IAB's Head of Industry Programmes. To apply for Video Council membership, your company must first be a member of the IAB.

VAST 2.0

The IAB Video Council has given VAST 2.0 its full backing in the UK. Read our intro to VAST 2.0 or visit our support forum for help.

Latest Activity

Amit Kotecha added an event
March 29, 2010 all day
This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you impr…
18 hours ago
Jonas Frid and Tom Sainsbury are now friends
22 hours ago
Jack Wallington and Ian Samuel are now friends
yesterday
Naomi Hawney and Ian Samuel joined IAB Video Advertising Community
on Friday

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