Online newspaper advertising increases

The Daily Mail and General Trust (DMGT) experienced a growth in its advertising in the last quarter as revenues rose by 46 per cent for online ads and 19 per cent for retail display marketing.

Wednesday, 28 July 2010

DMGT, which owns more than 100 publications including the Daily Mail and Metro, experienced a 13 per cent increase in underlying advertising revenues year-on-year.

Martin Morgan, chief executive of DMGT said: "Trading in the third quarter has continued to reflect the generally positive trends in our international business-to-business and UK consumer media businesses."

However, he added that the firm is wary about the medium-term outlook especially in the UK.

Furthermore, The MailOnline attracted 2.4 million daily browsers in May, making it the most visited UK newspaper website, which may have led to the 46 per cent boost in profit.

The Times introduced a paywall earlier this month in the hope that it would boost its online profits but the newspaper has lost about 90 per cent of its traffic and only 25.6 per cent of users register to the site when asked to do so, suggests Experian Hitwise.