Summer of video

Hallelujah! 2010 is like, totally shaping up to be the most important year for online video. Here at the IAB we think it’s time for you - yes YOU, reading this! - to peace out and learn why agencies, publishers and advertisers must learn to embrace and love online video. Show video some love and it will love you back dudes!




The IAB in association with the video platform Brightcove has prepared a series of three short, summertime power hours on key video marketing topics to help you chillax and synergise your inner video love. Attend for free and you will see the light. The light to help you beat the competition and make wads of cash with the best video campaigns on Earth. Peace.

Those wacky broadcasters, traditional newspapers and magazine publishers are blasting our minds with more video content than ever. Portals are helping us connect with it all and brands are creating more of their own video content. Over 32 million people are watching video clips every month according to ComScore. It’s far out people!

25 August, 3.00 - 4.00pm: Ultra-rad video ads for online (creative workshop)

Time to get those creative juices flooooowing. TV ads do work around online video content most of the time, but you have the power within you to do so much more! Plonking a TV ad online isn’t making the most of the interactive medium let alone our different mind sets when watching online. This hour will focus your minds on the radical new things you can do with your TV creative by showing you how to plan and storyboard from the very beginning. It’s a hands on session that will help you unleash the online video beast within!

Prices

Advertiser and non members: FREE
Non members: £99 + VAT

Please contact Jack Wallington to register interest.

For those that can't attend we'll be livestreaming the events via Brightcove Technology Alliance member Jackshoot.tv.