IAB Video Advertising Community

Online TV, long and short form video, IPTV

IABvideo.com

This community is for any IAB UK member that is an expert in or has an interest in video and is run by the IAB Video Council, the UK's largest body dedicated to online video. Leading the market through education, knowledge and guidance, it is part of the Internet Advertising Bureau (IAB), the trade body to the UK internet advertising industry.

Members

  • Martyn Banham
  • Dionne Georgiou
  • Louise Dixon
  • Jeremy Jobson
  • Amit Kotecha
  • dan hughes
  • Jack Wallington
  • Dan Redfearn
  • Ben Bartlett
  • Rich Brassett
  • Mat Riches
  • Paul Ashby
  • Jonathan Harris
  • Chris Mort
  • Jon Cross
  • Barney Worfolk-Smith
  • Rory Stirling
  • Patrick Holtkamp
  • Mike Nicholson
  • simon Smith

Events

External links

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Interviews and examples

News & Blog

Patrick Holtkamp

Finally a campaign that merges Interactive Video with Social Media

Posted by Patrick Holtkamp on January 26, 2010 at 11:16am — 3 Comments

Mike Nicholson

Branded content in the 'age of the screen'

Posted by Mike Nicholson on January 13, 2010 at 8:00pm

Jack Wallington

New on-demand set-top boxes arriving for TVs

Posted by Jack Wallington on January 4, 2010 at 9:30pm — 1 Comment

Mike Nicholson

Measuring online video effectiveness

Posted by Mike Nicholson on December 3, 2009 at 5:52pm — 1 Comment

Ronnie Lavi

For In-Stream Advertising, Standard Means Better

Posted by Ronnie Lavi on December 2, 2009 at 8:30pm

Forum

Patrick Holtkamp

Seesaw - the future of online TV ? 2 Replies

Just had my invite to seesaw and check it out this morning. They are claiming to be the "future of online TV".I have to say if that is the future then we should all start looking for a new job soon.S…

Tagged: project, canvas, media, rich, online

Started by Patrick Holtkamp in News & Research. Last reply by Jack Wallington Feb 6.

Jack Wallington

Useful Links

Here are a couple of great articles with useful stats and research. Please add more below. Will Online Video's Ad Revenue Ever Surpass Search Advertising's? (MediaPost, February 2010) How Engaging I…

Started by Jack Wallington in News & Research Feb 4.

Mike Nicholson

Video blog - your input is required please! 11 Replies

Right, I’ve decided to start a video blog. Each week I will interview a consumer, who doesn’t work in advertising, marketing or PR, and ask them questions about their usage, likes and dislikes when…

Tagged: consumer, interviews, nicholson, mike, blog

Started by Mike Nicholson in News & Research. Last reply by Jonathan Harris Jan 29.

Mike Nicholson

Telegraph TV streaming Tony Blair LIVE 1 Reply

Telegraph TV will take interactive internet video to a new level when Tony Blair appears before the Iraq inquiry on Friday 29th January 2010.   Not only will we be streaming his appearance live on ou…

Tagged: war, mike, nicholson, iraq, enquiry

Started by Mike Nicholson in News & Research. Last reply by Jack Wallington Jan 29.

Mike Nicholson

Product placement - to place or not to place 1 Reply

More and more traditional television programmes are being watched on the internet via services such as the Sky Player and itv.com, and consumer desire to continue this trend is surely set to increase…

Tagged: content, online, branded, broadcast, placement

Started by Mike Nicholson in News & Research. Last reply by vaughan denny Jan 26.

nadeem Butt

Video Marketing Stats 3 Replies

Hi guys, I have just started work for isitetv.com and we produce online marketing videos and also offer product placement of videos across various websites. I'm looking for video marketing stats that…

Tagged: stats, ad, product, video

Started by nadeem Butt in News & Research. Last reply by Jack Wallington Jan 22.

 
 

Contribute

We're always looking for contributors, please upload your latest video adverts and add your thoughts in blog posts and the forum. The only thing we ask for blogs is that you remain impartial and don't promote your own products.

Latest Activity

Jeremy Jobson and dan hughes joined IAB Video Advertising Community
23 hours ago
Jack Wallington replied to Patrick Holtkamp's discussion 'Seesaw - the future of online TV ?'
It has more recent Channel 4 programming on it now, much more incentive to go on to it.
on Saturday
Dan Redfearn and Amit Kotecha are now friends
on Thursday
Amit Kotecha added an event
February 23, 2010 at 9pm to March 2, 2010 at 5:30pm
Like traditional marketing methods digital marketing activity is most effective when employed as part of an overall strategy, occasionally dabbling in Facebook is not going to mean your brand reaches the top of the digital hill. Run over two days th…
on Thursday
 

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